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始祖鸟“失足”，大自然不是秀场_蜘蛛资讯网

阚清子 我把增高鞋垫拿出来

满傲慢和短视的生态冒险，如果不以此为切口反思，恐怕始祖鸟只会离核心消费者越来越远。　　品牌借助事件或话题做营销是常态，但有边界、有敬畏是底线。任何品牌营销，理应建立在不触碰文化共识、不突破法律法规、不践踏道德底线的基础之上。　　以艺术之名破坏自然，是对艺术本质的曲解，也是对所有热爱自然的消费者的冒犯。大自然不是秀场，品牌营销更不能以艺术之名践踏生态红线。　　北京商报评论员 陶凤责任编辑：石秀珍 S

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